WE CREATE ACTION MOTIVATED CUSTOMERS

We find your target groups
Mediaplanet's ambition is to help you retain old customers as well as win new ones. Every time we introduce a paper or Web-TV production on the market we try to facilitate a positive meeting between our advertisers and readers/viewers. Initially we identify the information gap: the need for knowledge. We decide upon a theme that appeals to this need, that communicates efficiently and directly with its targeted audience. Secondly we chose a distribution channel with readers or visitors that correspond to the current theme. We only partner with papers and online sites that add positive value-based associations to our products and thus your goods and services. Finally the content of every theme matches both the needs of our targeted readers/viewers, and the commercial solutions presented to them by our advertisers - you.

Moving the reader/viewer to act
We see every article and Web-TV episode as a business opportunity. Our task is to transform the readers and viewers into valuable customers, something we do by moving them to act. The transformation process consists of: 1) Identification, 2) Trust and 3) Action. Initially we identify the reader’s and viewer´s problem. Based on this knowledge we find sources that they can trust. Every story is then carefully constructed to make people want a change, and the advertisers offer the chance to do just that – change! After reading an article or watching a Web-TV episode the feeling should be: “I have to do something about this!”. It is this feeling that converts the advice-seeking reader and viewer into a new customer of your company!