Conversionplanet merges with Mediaplanet, the global leader in content marketing, and expands its product suite
Conversionplanet, a digital content marketing publisher, has merged with its parent company, Mediaplanet, the global leader in content marketing. This merger took place in all four Conversionplanet offices, located in New York, London, Amsterdam and Zurich. The two companies joined forces to expand and improve their digital offerings, and will operate as Mediaplanet Group.
In April 2012, Conversionplanet took Mediaplanet’s proven concept online, combining ten years of content marketing experience with revolutionary new technology to create an innovative digital advertising platform. The company successfully produced customized digital sites for clients consisting of original, high quality content, and drove traffic to the sites via an extensive network of newspaper partners, relevant sites, blogs and social media. The business model proved a success, and the average time spent on site was over 2 minutes.
Click here to view Epilepsy Awareness, a customized digital section.
Mediaplanet Group will continue to offer customized campaigns, but the merger also allows the company to expand its product suite. Mediaplanet now creates corresponding digital sections for all of its print reports, which span a variety of health, business and lifestyle topics and are distributed in some of the nation’s leading newspapers, including USA Today and Washington Post. The digital reports will include exclusive content not covered in the print versions, including video, and will be distributed via partners’ social media networks, relevant blogs and sites and Mediaplanet’s newspaper network. A limited number of advertising and content marketing opportunities are available per digital report.
Mediaplanet publishes focused print and digital campaigns on specific business, healthcare, technology or consumer topics. For more information, visit www.mediaplanet.com