The veteran content marketing group announces Janel Gallucci as Managing Director and “Empowering Female Leaders” as its first west coast campaign

Mediaplanet Publishing, the global leader in themed media and 10-year veteran of the content marketing arena, today announced the opening of its newest office in San Francisco, California. The west coast office is Mediaplanet’s fourth in North America and twenty-second globally. Janel Gallucci will serve as the Managing Director of this arm of the operation.

“Mediaplanet is opening up our twenty-second office and thereby securing our position in the financial and technological hub of northern California by entering the San Francisco market,” says Carl Henric Holmberg, CEO of Print, Mediaplanet Publishing. The opening of its San Francisco office follows Mediaplanet’s strategy of having offices covering both the east and west coast of North America, he explains.

Partnership

Mediaplanet has partnered with two leading west coast newspapers, the San Francisco Chronicle and the LA Times, as office’s main distribution channels. “We have planned the San Francisco start up in detail to make sure it will be a success,” says Mediaplanet CEO and Swedish entrepreneur Richard Båge, who founded the company in 2002.  “We are very happy that we have collaboration with the San Francisco Chronicle and the LA Times and we will offer our clients our portfolio of digital and print products.”

Leadership

The company has appointed Janel Gallucci as Managing Director of Mediaplanet San Francisco. Her duties will include building the business and managing daily operations. Gallucci brings over three years of publishing, sales, and management experience to the role, having served formally as a Project Manager and a Business Development Manager with the publishing group.

“Janel Gallucci has had a skyrocket career within Mediaplanet,” says Holmberg. “She started in our New York office as a PM in April 2010, and one of her earlier projects was distributed in 10 countries and read by the Queen of England herself. Janel has since then taken a major leadership role in the New York office and made it clear to her colleagues that she loves what she does every day,” he concludes.

Execution

Mediaplanet San Francisco will publish its first campaign, “Empowering Female Leaders,” within the San Francisco Chronicle.  An avid supporter of the empowering women and girls movement, Gallucci successfully spearheaded Mediaplanet’s three-part series entitled “Investing in Women & Girls” with USA TODAY during her career as a Project Manager. Her ties with the industry and personal passion for the topic, as well as her own leadership role, will influence the inevitable success of the office’s first campaign.

“The San Francisco Bay Area has become a breeding ground for women entrepreneurs seeking to grow micro-businesses into million dollar enterprises, and was recently ranked the number one city for female leadership and entrepreneurship,” Gallucci says, explaining the relevancy of the upcoming campaign. “However, only three percent of tech start ups are female-led, and women are only receiving one percent of venture capital funding.”

The “Empowering Female Leaders” campaign aims to increase the number of female leaders and entrepreneurs in the San Francisco Bay Area by uniting the organizations and companies working at the forefront of the female leadership movement, particularly those involved in the technology and start up industries, to create a powerful call to action that motivates readers.

About Mediaplanet

Mediaplanet was founded in Stockholm in 2002 by Richard Båge and Rustan Panday, and is the world leader within content marketing in editorial environments. Mediaplanet produces about 1,000 papers per year in 14 languages through offices in 22 cities, 16 countries, and three continents around the world. Mediaplanet partners with industry experts, leading journalists and celebrities to create inspiring, educational editorial, presented in an easy-to-read, engaging format. The reports are financed by relevant advertisers and distributed with the world’s leading newspapers and websites. Mediaplanet’s North American arm operates out of offices in New York City, San Francisco, Toronto, and Vancouver, with New York City serving as the North American headquarters.

Media Contact

Sara Quigley

Editorial and Production Manager

+1 (646)-922-1405

sara.quigley@mediaplanet.com

Stephen Handel, executive director of community college initiatives for the College Board, is responsible for providing a clear path to successfully transferring credits from community colleges to four-year institutions. “While traditional students are still obviously important, more schools are looking towards community college students,” says Handel.  Four-year institutions should be reaching out to community college students directly in order to facilitate the students’ smooth transition.

Transfer students are expected to continue to make up a growing portion of the four-year college community.  If four-year schools have not yet figured out how to facilitate a smooth transition for these students, they will need to do so soon. The enrollment is expected to get another large boost from President Barack Obama, who has declared his intention to produce 8 million new college graduates by 2020.

The special digital section also examines how U.S. universities have restructured their curricula to better prepare students to face adverse economic conditions and limited job prospects as they enter the workforce.   In such a competitive job market, more students are looking towards the unique opportunities offered by research universities: Not only does a research university provide students with valuable hands-on experience that expands their career options; it also allows them to contribute to the society’s brighter future. According to David Lightfoot, a professor of agriculture at SIU, “participating in your career and supplementing book learning with research experience – that is what is going to get kids jobs.”

Click to read more Education News

Media Contact:

Megan Brunhofer

Digital Editorial and Production Manager

646-755-7951

megan.brunhofer@mediaplanet.com

In April 2012, Conversionplanet took Mediaplanet’s proven concept online, combining ten years of content marketing experience with revolutionary new technology to create an innovative digital advertising platform.  The company successfully produced customized digital sites for clients consisting of original, high quality content, and drove traffic to the sites via an extensive network of newspaper partners, relevant sites, blogs and social media. The business model proved a success, and the average time spent on site was over 2 minutes.

Click here to view Epilepsy Awareness, a customized digital section.

Mediaplanet Group will continue to offer customized campaigns, but the merger also allows the company to expand its product suite.  Mediaplanet now creates corresponding digital sections for all of its print reports, which span a variety of health, business and lifestyle topics and are distributed in some of the nation’s leading newspapers, including USA Today and Washington Post. The digital reports will include exclusive content not covered in the print versions, including video, and will be distributed via partners’ social media networks, relevant blogs and sites and Mediaplanet’s newspaper network. A limited number of advertising and content marketing opportunities are available per digital report.

Click here to view the print version of Organic Movement.  Click here to view it in its digital form.

Mediaplanet publishes focused print and digital campaigns on specific business, healthcare, technology or consumer topics.  For more information, visit www.mediaplanet.com

Today, Mediaplanet is pleased to announce its first print and digital integrated campaign, The Organic Movement.  The print publication hit newsstands in the Washington Post on February 28th, as a 12-page section that provided a unified voice for the organic industry to reach general readers and policymakers alike.

Simultaneously, Mediaplanet launched the digital section, which hosted exclusive online content that could not be found in the print version.  Mediaplanet joined forces with CROPP, the marketing cooperative behind the Organic Valley and Organic Prairie brands, on one such web exclusive article that provides a behind-the-scenes glimpse into the organic industry.  With Organic Valley as a sponsor, the partnership enticed targeted readers with a branded roadblock on Washington Post’s “Health & Science” section.

Curious readers from the Post were directed to the custom article, Why Cooperative Farms May Hold the Key to a More Sustainable Future, to learn more about how the farming cooperative model is propelling the organic movement forward. The article revealed how going organic is more than a personal health decision; it is a choice that can have a profound economic and environmental impact.  By opting for organic when confronted with the choice, consumers are actually giving a boost to the local economy, supporting sustainable farming, and keeping small family-owned farms in business.

Farming cooperatives, like CROPP, are making it possible for organic farmers to compete on a national level and have made brands like Organic Valley and Organic Prairie household names.  And it is innovative content marketing specialists like Mediaplanet that are allowing brands like Organic Valley to stand out and reach potential customers in an impactful way.

MEDIA CONTACT:

Megan Brunhofer

Digital Editorial and Production Manager

646-755-7951

megan.brunhofer@mediaplanet.com

While the myriad of health benefits are apparent, the campaign has joined industry leaders to shed light on the positive social and economic impacts of going organic.  To show how collaboration and forward thinking have galvanized the movement, the campaign teamed up with the nation’s largest cooperative of organic farmers, CROPP (Cooperative Regions of Organic Producing Pools).

The roots of the CROPP can be traced back 25 years ago, when a handful of family farmers and George Siemon, an innovative “eco-preneur,” gathered in a conference room at a hotel in New York with a shared vision.  When they emerged they had the blueprint for CROPP, which has revolutionized the organic movement and set a precedent for cooperative farming methods.

CROPP is not a processor, but a marketing cooperative that provides the packaging and recognition of a national brand, allowing its members to compete on a national level.  Its brands, Organic Valley and Organic Prairie, have become household names.  Currently comprised of 1,814 small-holder farmers in over 35 states, its regional model focuses on organic and sustainable farming that supports the local economy.  The co-op provides resilience for small-holders that are struggling as corporate farms dominate the market, ensuring the future of a new crop of organic family farmers.

Since agribusiness is largely motivated by profit at the cost of consumer safety, long-term sustainability, and environmental protection, CROPP is responding with a powerful, unified voice for healthier foods and agricultural sustainability – one that is actively urging the USDA to mandate that all genetically modified organisms be eliminated from seeds.  Organic Valley and CROPP are the “result of what happens when people take their own lead,” says Siemon, “Consumers appreciate what we’re doing.”

Click to read more:  Why cooperative farms may hold the key to a more sustainable future

MEDIA CONTACT:

Megan Brunhofer

Digital Editorial and Production Manager

646-755-7951

megan.brunhofer@mediaplanet.com

The “Investing in Latin America & the Caribbean” publication will map the distribution of disadvantage, revealing the deeply entrenched inequalities that persist despite the economic growth that the region has witnessed over the past few decades.  With the help of CARE, Concern Worldwide, Children International, iF Foundation, Compassion International, Women Deliver, UN Women, Grounds for Health, Ipas, Population Action International, IPPF, UMCOR, IntraHealth, Global Citizens Network, The Resource Foundation, Inter-American Development Bank, Trees Water & People, Cup for Education, Child Fund, ReSurge International, ShelterBox, and The Hunger Project, Mediaplanet will take readers on a journey from the dry sands of the Chihuahuan Desert to the verdant tip of Cape Horn in order to trace the human landscape of globalization.

A Global Goal

In 2000, the UN established the Millennium Developments Goals: 8 benchmarks for development endorsed by 189 member states with a deadline of 2015.  Twelve years later and with just over 1,000 days until the goals expire, we will reassess where the region stands in reaching these goals.

“Worldwide, six of the ten countries that have made the most progress toward meeting the MDGs are in Central and South America,” reflects CARE CEO, Helene Gayle. “There are multiple factors that account for their success, but one that our work points out is greater inclusion of girls and women. Latin America is doing remarkably well at ensuring that girls, women and entire communities benefit from the region’s overall development.”

With this publication, we take a moment to celebrate the successes of the region: hunger reduction, child survival, access to safe drinking water, and gender parity in education.  Simultaneously, we will cast light on the areas where the region is falling short: maternal mortality, women’s health, sanitation, and environmental protection, honing in on the marginalized of the marginalized and giving a voice to the voiceless.

For exclusive content, including an Op-Ed from Luis Alberto Moreno, President of the Inter-American Development Bank, please “like” Mediaplanet U.S.A. on Facebook or click here.

Mediaplanet publishes focused reports on specific business, healthcare, technology or consumer topics.

Megan Brunhofer
Digital Editorial and Production Manager
646-755-7951
megan.brunhofer@mediaplanet.com

In support of Patient Safety Awareness Month this March, this publication creates a platform for the healthcare industry to come together as one unified voice to educate the public, as well as healthcare professionals and decision-makers, in an effort to move the needle in reducing the grave statistics for preventable patient errors and deaths in our healthcare system.

In collaboration with key leaders in the industry including the National Patient Safety Foundation, Johns Hopkins Medicine, Masimo Corporation, SurgiCount Medical, Inc., Kaiser Permanente, and noted safety expert and New York Times best-selling author, Captain Chesley “Sully” Sullenberger, the publication will educate more than 3 million readers on the value and importance of patient safety, urging all Americans to play a proactive role in their own health.

Cross-Industry Collaboration

Fifteen million incidents of medical harm occur in U.S. hospitals each year and a staggering one in five Americans report that they themselves or a family member has experienced a medical error of some kind. The publication highlights how safety measures of one industry can be applied to others. Captain Chesley “Sully” Sullenberger explains the parallels between healthcare and aviation. While aircraft accidents produce mass casualties that capture our attention, preventable deaths occur – one by one – at a rate of nearly 200,000 per year. That’s equivalent to 20 large commercial jetliners crashing per week – a rate of loss that the American public, not to mention our lawmakers and regulators, should ever tolerate.

We are uniting the leaders in the industry to create a call to action to continue the fight for innovations and change still necessary in our healthcare system. Special thanks to: Masimo Corporation, SurgiCount Medical, Inc., LifeWings, DebMed, Cardinal Health, Kaiser Permanente, Ohio Children’s Hospitals’ Solutions for Patient Safety, Committee to Reduce Infection Deaths, Culpeper Regional Hospital, and Xenex.

MEDIAPLANET

Mediaplanet publishes focused reports on specific business, healthcare, technology or consumer topics.

Courtney Carlesimo

Head Publisher

646-755-7955

courtney.carlesimo@mediaplanet.com

www.Mediaplanet.com

The frequent flyer demographic is comprised of the highly educated and affluent.  While the attractiveness of this audience is a no-brainer for marketing and advertising executives, capturing their attention is a science. Constantly on-the-go, frequent flyers rarely connect with traditional forms of media in a meaningful way.  They are busy people, and as Megan King, executive vice president of Porter Novelli Public Services notes, “It can be hard to get their attention.”

They do, however, spend a significant amount of time in airports and on planes.  Frequent flyers typically arrive at the airport a few hours before departure, and on average spend four hours inflight.  Whether waiting at the gate for their flight to board or strapped into their seats while the plane taxis, travelers en route offer a captive audience for advertisers.

And they are paying attention: seven out of 10 frequent flyers say they act on information they receive at airports or on airplanes. “When done right, advertising in this space is extremely effective. It’s a rare opportunity for advertisers to be able to reach their ideal audience in a captive environment while removed from the typical clutter of traditional everyday ads,” explains Ken Brook, account executive with InterAir Media.  “The frequent flyer demo is low-hanging fruit.”

The travel demographic has also experienced a dramatic shift in recent years, which is brought to light in these articles.  While most frequent flyers are upscale, a number of budget airlines have entered the scene, allowing affordable travel for people across the socioeconomic spectrum.  Now more than ever, airports and airplanes are a unique space where an advertiser is guaranteed to reach a dynamic audience and more importantly, to connect with their target audience.

Business class or coach, travelers are a new class of consumers for brands and a unique chance to land new customers, so it is no wonder that airport and inflight advertising is taking off globally.

Mediaplanet publishes focused print and digital campaigns on specific business, healthcare, technology or consumer topics.

Megan Brunhofer
Digital Editorial and Production Manager
646-755-7951
megan.brunhofer@mediaplanet.com

The glossy, full-color special section is a guide for new, expecting and hopeful parents to experience a seamless, simple and beautiful pregnancy by addressing key topics such as advancements in fertility options, maternity fashion and the importance of cleaning and baby-proofing.

Three’s Company

Denise Richards, mother of two, plus a newly adopted third daughter, will be featured in an exclusive original Q&A within the publication and in the online version. Richard’s endeavor to adopt a third daughter, Eloise, as a single mother is nothing short of inspirational.

“It doesn’t matter if a child is adopted or not – adding to your family in any way is so rewarding, and I am truly blessed,” says Richards.

Fertility: A New Normal

Dr. Sam Najmabadi of the Center for Reproductive Health and Gynecology is a renowned fertility specialist in the Los Angeles area, and is featured in an exclusive online feature, speaking about the ins and outs of fertility treatments that are now possible. Dr. Najmabadi urges couples to learn about fertility and causes of infertility, and to understand the differences in treatments.

Mediaplanet publishes focused reports on specific business, healthcare, technology or consumer topics.

Media Contact:

Shannon Pandaliano

Mediaplanet Publisher

646-755-7962

shannon.pandaliano@mediaplanet.com

Reaching over 2 million readers, the special twelve page tabloid section appears within USA Today in the high-impact markets of New York, Los Angeles, Chicago and Cincinnati. The publication will also be distributed through numerous industry events and social media platforms, further extending the reach to key opinion leaders, influencers, institutions of higher learning, educators and executives.

The publication has brought together the leading organizations and thought leaders in the online education industry and created a unified collective voice, educating readers and inspiring them to take advantage of their futures and becoming a part of this worldwide movement. Alongside thought leaders such as United States Distance Learning Association (USDLA), Sloan Consortium, and Sir John Daniel, was a variety of inspiring institutions such as MERLOT, StraighterLine, Upper Iowa University, USC Viterbi School of Engineering, Rutgers University and more. Mediaplanet is thrilled to bring attention to the advancements surround online education.

Click here to view the digital version to see how they are making an impact.

Mediaplanet creates focused reports on specific social cause, business, healthcare, technology and consumer topics.

Media Contact:

Lauren Hubbard

Mediaplanet Publisher

646-755-7961

lauren.hubbard@mediaplanet.com