Case Studies
See our concept in action and you’ll know why it’s working! Choose one of the Case Studies on the left and watch interest become action.
ABOUT OUR CONCEPT
Mediaplanet connects readers and advertisers through independent and inspiring theme media publications. We find the topics that matter most to our readers, your future customers, in the areas of health, business & finance, lifestyle, technology and corporate social responsibility.
Our clients’ most common objectives when working with us are customer acquisition, brand awareness, lead generation and customer retention/loyalty. To hear from some of our satisfied clients, see Testimonials.
Work with us and your advertisement is guaranteed to run in a relevant editorial environment, strategically tailored to ignite the reader to take action. You’ll get the feel of a trade publication, but the reach of the daily press.
Want to turn our millions of readers and viewers into your new customers? Find the local office nearest you.
Identify a Knowledge Gap
Mediaplanet identifies niche topics that interest our readers and appeal to our clients—companies that have been, until now, unable to share such a targeted message with such a wide audience.
About Aboriginal Affairs
Aboriginal Affairs educated the National Post readers about the challenges Canada’s large and growing aboriginal population face each and every day, highlighting non-profits, education opportunities and equal opportunity employers.
While there are many hurdles for the aboriginal peoples to come, these challenges should not be viewed solely as aboriginal – they are Canadian challenges. We tackled misconceptions head on, highlighting the very large, talented and professional aboriginal workforce eager for new opportunities.
Our foreword was written by the president of the Canadian Council for Aboriginal Business and touched upon aboriginal employment & entrepreneurship, local and economic growth, and the ripple effect that derives from the non-aboriginal community supporting aboriginal business. Our articles included advice from corporate executives and educational experts, as well as aspiring success stories.
In addition to running within the National Post, it was also distributed through the Nationtalk.CA Newswire on National Aboriginal Day and seen by thousands of additional readers on Mediaplanet’s Facebook page.
In addition to receiving positive feedback from our clients, we also heard from readers around the country grateful for the resource and interested in obtaining additional copies of the publication.
Create the perfect editorial environment
We build a problem and solution based editorial environment, identifying the most common challenges our targeted audience faces. We work with industry leaders, well-known journalists and even celebrities to address these issues in our award-winning articles. We then allow our clients to advertise their relevant solutions.
About Aboriginal Affairs
Aboriginal Affairs educated the National Post readers about the challenges Canada’s large and growing aboriginal population face each and every day, highlighting non-profits, education opportunities and equal opportunity employers.
While there are many hurdles for the aboriginal peoples to come, these challenges should not be viewed solely as aboriginal – they are Canadian challenges. We tackled misconceptions head on, highlighting the very large, talented and professional aboriginal workforce eager for new opportunities.
Our foreword was written by the president of the Canadian Council for Aboriginal Business and touched upon aboriginal employment & entrepreneurship, local and economic growth, and the ripple effect that derives from the non-aboriginal community supporting aboriginal business. Our articles included advice from corporate executives and educational experts, as well as aspiring success stories.
In addition to running within the National Post, it was also distributed through the Nationtalk.CA Newswire on National Aboriginal Day and seen by thousands of additional readers on Mediaplanet’s Facebook page.
In addition to receiving positive feedback from our clients, we also heard from readers around the country grateful for the resource and interested in obtaining additional copies of the publication.
Choose the right distribution channels
We distribute our reports through the newspaper partner with the audience that best aligns with our targeted demographic. In addition, we print extra copies to distribute at relevant conferences and events, and circulate the report online via our partners and clients’ websites, newsletters, press releases, social media and more
About Aboriginal Affairs
Aboriginal Affairs educated the National Post readers about the challenges Canada’s large and growing aboriginal population face each and every day, highlighting non-profits, education opportunities and equal opportunity employers.
While there are many hurdles for the aboriginal peoples to come, these challenges should not be viewed solely as aboriginal – they are Canadian challenges. We tackled misconceptions head on, highlighting the very large, talented and professional aboriginal workforce eager for new opportunities.
Our foreword was written by the president of the Canadian Council for Aboriginal Business and touched upon aboriginal employment & entrepreneurship, local and economic growth, and the ripple effect that derives from the non-aboriginal community supporting aboriginal business. Our articles included advice from corporate executives and educational experts, as well as aspiring success stories.
In addition to running within the National Post, it was also distributed through the Nationtalk.CA Newswire on National Aboriginal Day and seen by thousands of additional readers on Mediaplanet’s Facebook page.
In addition to receiving positive feedback from our clients, we also heard from readers around the country grateful for the resource and interested in obtaining additional copies of the publication.
The reader is ignited to take action
By matching the right topic with the right distribution channel, and crafting the right articles for the right demographic, we’ve successfully converted our readers and viewers into customers. We’ve turned interest into action.
About Aboriginal Affairs
Aboriginal Affairs educated the National Post readers about the challenges Canada’s large and growing aboriginal population face each and every day, highlighting non-profits, education opportunities and equal opportunity employers.
While there are many hurdles for the aboriginal peoples to come, these challenges should not be viewed solely as aboriginal – they are Canadian challenges. We tackled misconceptions head on, highlighting the very large, talented and professional aboriginal workforce eager for new opportunities.
Our foreword was written by the president of the Canadian Council for Aboriginal Business and touched upon aboriginal employment & entrepreneurship, local and economic growth, and the ripple effect that derives from the non-aboriginal community supporting aboriginal business. Our articles included advice from corporate executives and educational experts, as well as aspiring success stories.
In addition to running within the National Post, it was also distributed through the Nationtalk.CA Newswire on National Aboriginal Day and seen by thousands of additional readers on Mediaplanet’s Facebook page.
In addition to receiving positive feedback from our clients, we also heard from readers around the country grateful for the resource and interested in obtaining additional copies of the publication.
