Case Studies
See our concept in action and you’ll know why it’s working! Choose one of the Case Studies from our offices around the world and watch interest become action.
ABOUT OUR CONCEPT
Mediaplanet connects readers and advertisers through independent and inspiring theme media publications. We find the topics that matter most to our readers, your future customers, in the areas of health, business & finance, lifestyle, technology and corporate social responsibility.
Our clients’ most common objectives when working with us are customer acquisition, brand awareness, lead generation and customer retention/loyalty. To hear from some of our satisfied clients, see Testimonials.
Work with us and your advertisement is guaranteed to run in a relevant editorial environment, strategically tailored to ignite the reader to take action. You’ll get the feel of a trade publication, but the reach of the daily press.
Want to turn our millions of readers and viewers into your new customers? Find the local office nearest you.
Identify a Knowledge Gap
Mediaplanet identifies niche topics that interest our readers and appeal to our clients—companies that have been, until now, unable to share such a targeted message with such a wide audience.
About “Business Economy,” Sweden
Our Business Economy report presents readers with the advice, products and services they need to successfully launch a new business, or grow an existing one. In light of the downtrodden economy, it focused on cost efficiency, and how to lower overhead without compromising quality. It served as a resource for decision makers, and a platform for clients to reach this targeted audience.
We provided cash management and accounting tips and demystified the auditing process; showcased insider advice from well-known entrepreneurs; and featured an interview with the founder of Klarna, which was launched in 2005 to create a safer, simpler online shopping experience by letting consumers receive the goods first and pay afterwards. Today it has more than 600 employees, and its founder reflected on this success and shared plans for future growth.
The publication was distributed in Dagens industri, the number one Swedish B2B newspaper and reached over 400,000 affluent readers–our advertisers’ target audience. We received a lot of positive feedback from readers grateful for the resource and clients satisfied with the quality of the publication and the results of their advertisements.
Create the perfect editorial environment
We build a problem and solution based editorial environment, identifying the most common challenges our targeted audience faces. We work with industry leaders, well-known journalists and even celebrities to address these issues in our award-winning articles. We then allow our clients to advertise their relevant solutions.
About “Business Economy,” Sweden
Our Business Economy report presents readers with the advice, products and services they need to successfully launch a new business, or grow an existing one. In light of the downtrodden economy, it focused on cost efficiency, and how to lower overhead without compromising quality. It served as a resource for decision makers, and a platform for clients to reach this targeted audience.
We provided cash management and accounting tips and demystified the auditing process; showcased insider advice from well-known entrepreneurs; and featured an interview with the founder of Klarna, which was launched in 2005 to create a safer, simpler online shopping experience by letting consumers receive the goods first and pay afterwards. Today it has more than 600 employees, and its founder reflected on this success and shared plans for future growth.
The publication was distributed in Dagens industri, the number one Swedish B2B newspaper and reached over 400,000 affluent readers–our advertisers’ target audience. We received a lot of positive feedback from readers grateful for the resource and clients satisfied with the quality of the publication and the results of their advertisements.
Choose the right distribution channels
We distribute our reports through the newspaper partner with the audience that best aligns with our targeted demographic. In addition, we print extra copies to distribute at relevant conferences and events, and circulate the report online via our partners and clients’ websites, newsletters, press releases, social media and more.
About “Business Economy,” Sweden
Our Business Economy report presents readers with the advice, products and services they need to successfully launch a new business, or grow an existing one. In light of the downtrodden economy, it focused on cost efficiency, and how to lower overhead without compromising quality. It served as a resource for decision makers, and a platform for clients to reach this targeted audience.
We provided cash management and accounting tips and demystified the auditing process; showcased insider advice from well-known entrepreneurs; and featured an interview with the founder of Klarna, which was founded in 2005 to create a safer and simpler online shopping experience by letting consumers receive the goods first and pay afterwards. Today they have more than 600 employees, and their founder reflected on their success and shared plans for future growth.
The publication was distributed in Dagens industri, the number one Swedish B2B newspaper and reached over 400,000 affluent readers–our advertisers’ target audience. We received a lot of positive feedback from readers grateful for the resource and clients satisfied with the quality of the publication and the results of their advertisements.
The reader is ignited to take action
By matching the right topic with the right distribution channel, and crafting the right articles for the right demographic, we’ve successfully converted our readers and viewers into customers. We’ve turned interest into action.
About “Business Economy,” Sweden
Our Business Economy report presents readers with the advice, products and services they need to successfully launch a new business, or grow an existing one. In light of the downtrodden economy, it focused on cost efficiency, and how to lower overhead without compromising quality. It served as a resource for decision makers, and a platform for clients to reach this targeted audience.
We provided cash management and accounting tips and demystified the auditing process; showcased insider advice from well-known entrepreneurs; and featured an interview with the founder of Klarna, which was founded in 2005 to create a safer and simpler online shopping experience by letting consumers receive the goods first and pay afterwards. Today they have more than 600 employees, and their founder reflected on their success and shared plans for future growth.
The publication was distributed in Dagens industri, the number one Swedish B2B newspaper and reached over 400,000 affluent readers–our advertisers’ target audience. We received a lot of positive feedback from readers grateful for the resource and clients satisfied with the quality of the publication and the results of their advertisements.
