Case Studies

See our concept in action and you’ll know why it’s working! Choose one of the Case Studies from our offices around the world and watch interest become action. Click through the slides above for more detailed information


ABOUT OUR CONCEPT

Mediaplanet connects readers and advertisers through independent and inspiring theme media publications.  We find the topics that matter most to our readers, your future customers, in the areas of health, business & finance, lifestyle, technology and corporate social responsibility.

Our clients’ most common objectives when working with us are customer acquisition, brand awareness, lead generation and customer retention/loyalty.  To hear from some of our satisfied clients, see Testimonials.

Work with us and your advertisement is guaranteed to run in a relevant editorial environment, strategically tailored to ignite the reader to take action.  You’ll get the feel of a trade publication, but the reach of the daily press.

Want to turn our millions of readers and viewers into your new customers?  Find the local office nearest you.

Identify a Knowledge Gap

Mediaplanet identifies niche topics that interest our readers and appeal to our clients—companies that have been, until now, unable to share such a targeted message with such a wide audience.


ABOUT “DIABETES,” HOLLAND

Some 1 million people in the Netherlands have diabetes, yet approximately 250,000 go undiagnosed.  As the numbers continue to rise, it’s increasingly important that we raise awareness about the condition, and how to treat it.  To do so, we not only collaborated with leading doctors and experts, but also showcased two inspirational stories.  Dutch karate champion Lydia Mossel was diagnosed with type 1 diabetes at the age of ten, but through discipline and proper treatment she manages both her disease and her hectic schedule.  Two years ago, Alexander Geleijns weighed over 225 kilos (495 lbs). In 2009 he was diagnosed with type 2 diabetes and was forced to go on medication.  When his mother died from diabetes-related consequences, he decided to turn his life around and lost nearly 85 kilos (187 lbs).  Thanks to hard work and lifestyle changes, he no longer needs his medication.

We chose to distribute the report in De Telegraaf, the largest Dutch daily newspaper.  In addition, we distributed copies at the World Diabetes Congress on World Diabetes Day.  After our release we received praise from readers grateful for the resource, and thanks from clients who appreciated the opportunity to advertise in a niche, action-oriented editorial environment.

Create the perfect editorial environment

We build a problem and solution based editorial environment, identifying the most common challenges our targeted audience faces. We work with industry leaders, well-known journalists and even celebrities to address these issues in our award-winning articles. We then allow our clients to advertise their relevant solutions.


ABOUT “DIABETES,” HOLLAND

Some 1 million people in the Netherlands have diabetes, yet approximately 250,000 go undiagnosed.  As the numbers continue to rise, it’s increasingly important that we raise awareness about the condition, and how to treat it.  To do so, we not only collaborated with leading doctors and experts, but also showcased two inspirational stories.  Dutch karate champion Lydia Mossel was diagnosed with type 1 diabetes at the age of ten, but through discipline and proper treatment she manages both her disease and her hectic schedule.  Two years ago, Alexander Geleijns weighed over 225 kilos (495 lbs). In 2009 he was diagnosed with type 2 diabetes and was forced to go on medication.  When his mother died from diabetes-related consequences, he decided to turn his life around and lost nearly 85 kilos (187 lbs).  Thanks to hard work and lifestyle changes, he no longer needs his medication.

We chose to distribute the report in De Telegraaf, the largest Dutch daily newspaper.  In addition, we distributed copies at the World Diabetes Congress on World Diabetes Day.  After our release we received praise from readers grateful for the resource, and thanks from clients who appreciated the opportunity to advertise in a niche, action-oriented editorial environment.

Choose the right distribution channels

We distribute our reports through the newspaper partner with the audience that best aligns with our targeted demographic. In addition, we print extra copies to distribute at relevant conferences and events, and circulate the report online via our partners and clients’ websites, newsletters, press releases, social media and more.


About “Diabetes,” Holland

Some 1 million people in the Netherlands have diabetes, yet approximately 250,000 go undiagnosed.  As the numbers continue to rise, it’s increasingly important that we raise awareness about the condition, and how to treat it.  To do so, we not only collaborated with leading doctors and experts, but also showcased two inspirational stories.  Dutch karate champion Lydia Mossel was diagnosed with type 1 diabetes at the age of ten, but through discipline and proper treatment she manages both her disease and her hectic schedule.  Two years ago, Alexander Geleijns weighed over 225 kilos (495 lbs). In 2009 he was diagnosed with type 2 diabetes and was forced to go on medication.  When his mother died from diabetes-related consequences, he decided to turn his life around and lost nearly 85 kilos (187 lbs).  Thanks to hard work and lifestyle changes, he no longer needs his medication.

We chose to distribute the report in De Telegraaf, the largest Dutch daily newspaper.  In addition, we distributed copies at the World Diabetes Congress on World Diabetes Day.  After our release we received praise from readers grateful for the resource, and thanks from clients who appreciated the opportunity to advertise in a niche, action-oriented editorial environment.

The reader is ignited to take action

By matching the right topic with the right distribution channel, and crafting the right articles for the right demographic, we’ve successfully converted our readers and viewers into customers. We’ve turned interest into action.


ABOUT “DIABETES,” HOLLAND

Some 1 million people in the Netherlands have diabetes, yet approximately 250,000 go undiagnosed.  As the numbers continue to rise, it’s increasingly important that we raise awareness about the condition, and how to treat it.  To do so, we not only collaborated with leading doctors and experts, but also showcased two inspirational stories.  Dutch karate champion Lydia Mossel was diagnosed with type 1 diabetes at the age of ten, but through discipline and proper treatment she manages both her disease and her hectic schedule.  Two years ago, Alexander Geleijns weighed over 225 kilos (495 lbs). In 2009 he was diagnosed with type 2 diabetes and was forced to go on medication.  When his mother died from diabetes-related consequences, he decided to turn his life around and lost nearly 85 kilos (187 lbs).  Thanks to hard work and lifestyle changes, he no longer needs his medication.

We chose to distribute the report in De Telegraaf, the largest Dutch daily newspaper.  In addition, we distributed copies at the World Diabetes Congress on World Diabetes Day.  After our release we received praise from readers grateful for the resource, and thanks from clients who appreciated the opportunity to advertise in a niche, action-oriented editorial environment.