Case Studies

See our concept in action and you’ll know why it’s working! Choose one of the Case Studies from our offices around the world and watch interest become action. Click through the slides above for more detailed information


About our concept

Mediaplanet connects readers and advertisers through independent and inspiring theme media publications.  We find the topics that matter most to our readers, your future customers, in the areas of health, business & finance, lifestyle, technology and corporate social responsibility.

Our clients’ most common objectives when working with us are customer acquisition, brand awareness, lead generation and customer retention/loyalty.  To hear from some of our satisfied clients, see Testimonials.

Work with us and your advertisement is guaranteed to run in a relevant editorial environment, strategically tailored to ignite the reader to take action.  You’ll get the feel of a trade publication, but the reach of the daily press.

Want us to turn our millions of readers and viewers into your new customers?  Find the local office nearest you.

Identify a Knowledge Gap

Mediaplanet identifies niche topics that interest our readers and appeal to clients—companies that have been, until now, unable to share such a targeted message with such a wide audience.


ABOUT “SECURING THE CITY,” U.K.

Business in cyberspace is providing many opportunities for companies, but also a brand new set of risks. It is more important than ever that businesses guard their data and combat ever sophisticated cyber crime. This report highlights the risks that are out there, and the most effective ways to safeguard yourself and your business from them.

Featuring leading industry experts, such as Adrian Leppard, Commissioner of the City of London Police, this report discusses what can be done, and what is already being done, to make the UK, specifically the City of London, a safer place to do business.

The report was aimed at businesses and business leaders, primarily based in London, so we chose to distribute the report within the leading London business newspaper, City AM. City AM’s positioning – ‘Business with Personality’ – combines the latest business news and with engaging analysis. Distributed for free at 2,100 points in London and the Home Counties from 6am Monday to Friday at key commuter points and corporate offices, City AM has a 350,000 daily readership and attracts a unique audience: 56% are Financial, Legal or Business Services decision makers and 55% work in company size 500+.

Partnering with City AM on this report meant that a lot of our target audience were able to pick up a copy of this supplement.  We gained some great feedback on the day of publication, and a lot of people inquired as to what other similar reports we had scheduled so they could be involved.

Create the perfect editorial environment

We build a problem and solution based editorial environment, identifying the most common challenges our targeted audience faces. We work with industry leaders, well-known journalists and even celebrities to address these issues in our award-winning articles. We then allow our clients to advertise their relevant solutions.


ABOUT “SECURING THE CITY,” U.K.

Business in cyberspace is providing many opportunities for companies, but also a brand new set of risks. It is more important than ever that businesses guard their data and combat ever sophisticated cyber crime. This report highlights the risks that are out there, and the most effective ways to safeguard yourself and your business from them.

Featuring leading industry experts, such as Adrian Leppard, Commissioner of the City of London Police, this report discusses what can be done, and what is already being done, to make the UK, specifically the City of London, a safer place to do business.

The report was aimed at businesses and business leaders, primarily based in London, so we chose to distribute the report within the leading London business newspaper, City AM. City AM’s positioning – ‘Business with Personality’ – combines the latest business news and with engaging analysis. Distributed for free at 2,100 points in London and the Home Counties from 6am Monday to Friday at key commuter points and corporate offices, City AM has a 350,000 daily readership and attracts a unique audience: 56% are Financial, Legal or Business Services decision makers and 55% work in company size 500+.

Partnering with City AM on this report meant that a lot of our target audience were able to pick up a copy of this supplement.  We gained some great feedback on the day of publication, and a lot of people inquired as to what other similar reports we had scheduled so they could be involved.

Choose the right distribution channels

We distribute our reports through the newspaper partner with the audience that best aligns with our targeted demographic. In addition, we print extra copies to distribute at relevant conferences and events, and circulate the report online via our partners and clients’ websites, newsletters, press releases, social media and more.


ABOUT “SECURING THE CITY,” U.K.

Business in cyberspace is providing many opportunities for companies, but also a brand new set of risks. It is more important than ever that businesses guard their data and combat ever sophisticated cyber crime. This report highlights the risks that are out there, and the most effective ways to safeguard yourself and your business from them.

Featuring leading industry experts, such as Adrian Leppard, Commissioner of the City of London Police, this report discusses what can be done, and what is already being done, to make the UK, specifically the City of London, a safer place to do business.

The report was aimed at businesses and business leaders, primarily based in London, so we chose to distribute the report within the leading London business newspaper, City AM. City AM’s positioning – ‘Business with Personality’ – combines the latest business news and with engaging analysis. Distributed for free at 2,100 points in London and the Home Counties from 6am Monday to Friday at key commuter points and corporate offices, City AM has a 350,000 daily readership and attracts a unique audience: 56% are Financial, Legal or Business Services decision makers and 55% work in company size 500+.

Partnering with City AM on this report meant that a lot of our target audience were able to pick up a copy of this supplement.  We gained some great feedback on the day of publication, and a lot of people inquired as to what other similar reports we had scheduled so they could be involved.

The reader is ignited to take action

By matching the right topic with the right distribution channel, and crafting the right articles for the right demographics, we’ve successfully converted our readers and viewers into customers. We’ve turned interest into action.


ABOUT “SECURING THE CITY,” U.K.

Business in cyberspace is providing many opportunities for companies, but also a brand new set of risks. It is more important than ever that businesses guard their data and combat ever sophisticated cyber crime. This report highlights the risks that are out there, and the most effective ways to safeguard yourself and your business from them.

Featuring leading industry experts, such as Adrian Leppard, Commissioner of the City of London Police, this report discusses what can be done, and what is already being done, to make the UK, specifically the City of London, a safer place to do business.

The report was aimed at businesses and business leaders, primarily based in London, so we chose to distribute the report within the leading London business newspaper, City AM. City AM’s positioning – ‘Business with Personality’ – combines the latest business news and with engaging analysis. Distributed for free at 2,100 points in London and the Home Counties from 6am Monday to Friday at key commuter points and corporate offices, City AM has a 350,000 daily readership and attracts a unique audience: 56% are Financial, Legal or Business Services decision makers and 55% work in company size 500+.

Partnering with City AM on this report meant that a lot of our target audience were able to pick up a copy of this supplement.  We gained some great feedback on the day of publication, and a lot of people inquired as to what other similar reports we had scheduled so they could be involved.