Prípadové štúdie
Pozrite si, ako funuje náš koncept a budete vedieť, prečo to funguje. Vyberte si prípadovú štúdiu z jednej z našich pobočiek po celom svete a sledujte, ako sa záujem premieňa na činy.
Náš koncept
Mediaplanet spája čitateľov a inzerentov pomocou nezávislých a inšpiratívnych publikácií v špecializovaných médiách. Nachádzame témy, na ktorých našim čitateľom, vašim budúcim klientom, najviac záleží z oblasti zdravia, obchodu a financií, životného štýlu a spoločenskej zodpovednosti firiem.
Najčastejšími cieľmi našich zákazníkov, keď s nami spolupracujú, sú získavanie zákazníkov, budovanie povedomia značky, získavanie kontaktov a udržanie/vernosť zákazníkov. Reakcie našich spokojných zákazníkov nájdete v sekcii Referencie.
Spolupracujte s nami a máte záruku, že vaša reklama sa objaví vo významnom publikačnom prostredí, ktoré bude strategicky vytvorené tak, aby podnietilo čitateľa k činom. Budete mať pocit obchodnej publikácie, ale s dosahom dennej tlače.
Identify a Knowledge Gap
Mediaplanet identifies niche topics that interest our readers and appeal to our clients—companies that have been, until now, unable to share such a targeted message with such a wide audience.
About “Business Economy,” Sweden
Our Business Economy report presents readers with the advice, products and services they need to successfully launch a new business, or grow an existing one. In light of the downtrodden economy, it focused on cost efficiency, and how to lower overhead without compromising quality. It served as a resource for decision makers, and a platform for clients to reach this targeted audience.
We provided cash management and accounting tips and demystified the auditing process; showcased insider advice from well-known entrepreneurs; and featured an interview with the founder of Klarna, which was founded in 2005 to create a safer and simpler online shopping experience by letting consumers receive the goods first and pay afterwards. Today they have more than 600 employees, and their founder reflected on their success and shared plans for future growth.
The publication was distributed in Dagens industri, the number one Swedish B2B newspaper and reached over 400,000 affluent readers–our advertisers’ target audience. We received a lot of positive feedback from readers grateful for the resource and clients satisfied with the quality of the publication and the results of their advertisements.
Create the perfect editorial environment
We build a problem and solution based editorial environment, identifying the most common challenges our targeted audience faces. We work with industry leaders, well-known journalists and even celebrities to address these issues in our award-winning articles. We then allow our clients to advertise their relevant solutions.
About “Business Economy,” Sweden
Our Business Economy report presents readers with the advice, products and services they need to successfully launch a new business, or grow an existing one. In light of the downtrodden economy, it focused on cost efficiency, and how to lower overhead without compromising quality. It served as a resource for decision makers, and a platform for clients to reach this targeted audience.
We provided cash management and accounting tips and demystified the auditing process; showcased insider advice from well-known entrepreneurs; and featured an interview with the founder of Klarna, which was launched in 2005 to create a safer, simpler online shopping experience by letting consumers receive the goods first and pay afterwards. Today it has more than 600 employees, and its founder reflected on this success and shared plans for future growth.
The publication was distributed in Dagens industri, the number one Swedish B2B newspaper and reached over 400,000 affluent readers–our advertisers’ target audience. We received a lot of positive feedback from readers grateful for the resource and clients satisfied with the quality of the publication and the results of their advertisements.
Choose the right distribution channels
We distribute our reports through the newspaper partner with the audience that best aligns with our targeted demographic. In addition, we print extra copies to distribute at relevant conferences and events, and circulate the report online via our partners and clients’ websites, newsletters, press releases, social media and more
About “Business Economy,” Sweden
Our Business Economy report presents readers with the advice, products and services they need to successfully launch a new business, or grow an existing one. In light of the downtrodden economy, it focused on cost efficiency, and how to lower overhead without compromising quality. It served as a resource for decision makers, and a platform for clients to reach this targeted audience.
We provided cash management and accounting tips and demystified the auditing process; showcased insider advice from well-known entrepreneurs; and featured an interview with the founder of Klarna, which was founded in 2005 to create a safer and simpler online shopping experience by letting consumers receive the goods first and pay afterwards. Today they have more than 600 employees, and their founder reflected on their success and shared plans for future growth.
The publication was distributed in Dagens industri, the number one Swedish B2B newspaper and reached over 400,000 affluent readers–our advertisers’ target audience. We received a lot of positive feedback from readers grateful for the resource and clients satisfied with the quality of the publication and the results of their advertisements.
The reader is ignited to take action
By matching the right topic with the right distribution channel, and crafting the right articles for the right demographic, we’ve successfully converted our readers and viewers into customers. We’ve turned interest into action.
About “Business Economy,” Sweden
Our Business Economy report presents readers with the advice, products and services they need to successfully launch a new business, or grow an existing one. In light of the downtrodden economy, it focused on cost efficiency, and how to lower overhead without compromising quality. It served as a resource for decision makers, and a platform for clients to reach this targeted audience.
We provided cash management and accounting tips and demystified the auditing process; showcased insider advice from well-known entrepreneurs; and featured an interview with the founder of Klarna, which was founded in 2005 to create a safer and simpler online shopping experience by letting consumers receive the goods first and pay afterwards. Today they have more than 600 employees, and their founder reflected on their success and shared plans for future growth.
The publication was distributed in Dagens industri, the number one Swedish B2B newspaper and reached over 400,000 affluent readers–our advertisers’ target audience. We received a lot of positive feedback from readers grateful for the resource and clients satisfied with the quality of the publication and the results of their advertisements.
