Exempel
Läs mer om vårt koncept och du kommer att förstå varför det fungerar! Välj ett kundcase till vänster och se hur intressen blir till handling.
OM VÅRT KONCEPT
Mediaplanet sammanför läsare och annonsörer genom oberoende och inspirerande tematidningar och webb-tv. Vi hittar de ämnen som är viktigast för våra läsare, dina framtida kunder, inom områden som hälsa, livsstil, ekonomi, affärer, teknik och CSR.
Våra kunders gemensamma mål när de arbetar med oss är kundförvärv, varumärkeskännedom, och kundbevarande/lojalitet. För att höra från några av våra nöjda kunder, se Synpunkter.
Genom ett samarbete med Mediaplanet kommer din annons garanterat synas i en relevant redaktionell miljö, strategiskt utformad för att få kunden att agera. Du får då branschtidningens fokus och samtidigt dagstidningens bredd.
Vill du omvandla våra miljoner läsare till kunder? Kontakta oss för att tala med en affärsutvecklare.
Identifiera ett kunskapsgap
Mediaplanet identifierar nischade ämnen som intresserar våra läsare och tilltalar kunder – företag som hittills inte kunnat nå ut med ett lika fokuserat budskap till en så bred målgrupp.
About Full-Figured Fashion
The 24-page Full-Figured Fashion report released in June 2011. It was born from a realization that the plus-size market was increasing although overall women’s apparel was declining. We worked with industry experts and leading brands to create the inspiring and educational articles. The newspaper partner with a readership best-suited for the topic was USA Today. Upon the report’s publication, we released a press release to over 5000 websites including Reuters, PR Businesswire and CNN, and promoted the report on Mediaplanet’s social media platforms, where it garnered additional attention. It was also distributed at a relevant beauty event in New York, where our cover star posed with a copy of the report.
Full-Figured Fashion reached over one million readers. Perhaps our client who purchased the front page banner ad put it best:
“THIS IS AMAZING! I walked into Starbucks today and picked up a USA Today and almost fainted. I yelled, ‘This is my company!’ Everyone was cheering and congratulating. I truly can’t thank you enough. This supplement is everything I stand for.”
-Jada Michael
Skapa ett skräddarsytt innehåll
Vi skapar en problem- och lösningsbaserad redaktionell miljö, där vi identifierar de vanligaste utmaningarna vår målgrupp stöter på. Vi arbetar med industriexperter, välkända journalister och även kända profiler för att adressera denna problematik i våra prisbelönta artiklar. Sedan låter vi våra kunder presentera relevanta lösningar genom sina annonser.
About Full-Figured Fashion
The 24-page Full-Figured Fashion report released in June 2011. It was born from a realization that the plus-size market was increasing although overall women’s apparel was declining. We worked with industry experts and leading brands to create the inspiring and educational articles. The newspaper partner with a readership best-suited for the topic was USA Today. Upon the report’s publication, we released a press release to over 5000 websites including Reuters, PR Businesswire and CNN, and promoted the report on Mediaplanet’s social media platforms, where it garnered additional attention. It was also distributed at a relevant beauty event in New York, where our cover star posed with a copy of the report.
Full-Figured Fashion reached over one million readers. Perhaps our client who purchased the front page banner ad put it best:
“THIS IS AMAZING! I walked into Starbucks today and picked up a USA Today and almost fainted. I yelled, ‘This is my company!’ Everyone was cheering and congratulating. I truly can’t thank you enough. This supplement is everything I stand for.”
-Jada Michael
Välj rätt distributionskanal
Vi distribuerar våra tidningar med den bäst lämpade distributionspartnern för den avsedda målgruppen. Utöver det trycker vi överupplagor för distribution på relevanta mässor och event. Vi har även kanaler online via våra partners och kunders webbsidor, nyhetsbrev, pressreleaser, sociala medier med mera.
About Full-Figured Fashion
The 24-page Full-Figured Fashion report released in June 2011. It was born from a realization that the plus-size market was increasing although overall women’s apparel was declining. We worked with industry experts and leading brands to create the inspiring and educational articles. The newspaper partner with a readership best-suited for the topic was USA Today. Upon the report’s publication, we released a press release to over 5000 websites including Reuters, PR Businesswire and CNN, and promoted the report on Mediaplanet’s social media platforms, where it garnered additional attention. It was also distributed at a relevant beauty event in New York, where our cover star posed with a copy of the report.
Full-Figured Fashion reached over one million readers. Perhaps our client who purchased the front page banner ad put it best:
“THIS IS AMAZING! I walked into Starbucks today and picked up a USA Today and almost fainted. I yelled, ‘This is my company!’ Everyone was cheering and congratulating. I truly can’t thank you enough. This supplement is everything I stand for.”
-Jada Michael
Läsaren drivs till handling
Genom att matcha rätt ämne med rätt distributionskanal, och genom utformning av rätt artikel för rätt målgrupp, har vi ett framgångsrecept för att omvandla våra läsare och tittare till kunder. Vi har fått dem att gå från intresse till handling.
About Full-Figured Fashion
The 24-page Full-Figured Fashion report released in June 2011. It was born from a realization that the plus-size market was increasing although overall women’s apparel was declining. We worked with industry experts and leading brands to create the inspiring and educational articles. The newspaper partner with a readership best-suited for the topic was USA Today. Upon the report’s publication, we released a press release to over 5000 websites including Reuters, PR Businesswire and CNN, and promoted the report on Mediaplanet’s social media platforms, where it garnered additional attention. It was also distributed at a relevant beauty event in New York, where our cover star posed with a copy of the report.
Full-Figured Fashion reached over one million readers. Perhaps our client who purchased the front page banner ad put it best:
“THIS IS AMAZING! I walked into Starbucks today and picked up a USA Today and almost fainted. I yelled, ‘This is my company!’ Everyone was cheering and congratulating. I truly can’t thank you enough. This supplement is everything I stand for.”
-Jada Michael
