Case studies
See our concept in action and you’ll know why it’s working! Choose one of the Case Studies from our offices around the world and watch interest become action.
ABOUT OUR CONCEPT
Mediaplanet connects readers and advertisers through independent and inspiring theme media publications. We find the topics that matter most to our readers, your future customers, in the areas of health, business & finance, lifestyle, technology and corporate social responsibility.
Our clients’ most common objectives when working with us are customer acquisition, brand awareness, lead generation and customer retention/loyalty. To hear from some of our satisfied clients, see Testimonials.
Work with us and your advertisement is guaranteed to run in a relevant editorial environment, strategically tailored to ignite the reader to take action. You’ll get the feel of a trade publication, but the reach of the daily press.
Want to turn our millions of readers and viewers into your new customers? Find the local office nearest you.
Identify a Knowledge Gap
Mediaplanet identifies niche topics that interest our readers and appeal to our clients—companies that have been, until now, unable to share such a targeted message with such a wide audience.
About Diabetes, UK
Globally, over 366 million people have diabetes and this is predicted to rise to 552 million by 2030, making diabetes one of the world’s most urgent health challenges. This report, released in The Independent for World Diabetes Day 2012 offers professional advice to the general public, as well as inspirational stories from those affected.
With so many people living with diabetes today, it is vital that we are aware of the risks, ways to prevent type 2 diabetes, and ways of managing the condition.
Working closely with the International Diabetes Federation (IDF) and Diabetes UK, the report offers expert advice, as well as drawing on the experience of those living with diabetes. Popstar Amelia Lily talks to us about her life with type 1 diabetes after being diagnosed aged 3. Olympic gold medallist Bas van de Goor also talks about his experience with diabetes and how sport has enabled him to stay in control.
The report was distributed nationally within The Independent newspaper and through various online platforms including the IDF website and social media channels and through the World Diabetes Day website and newsletters.
World Diabetes Day was a huge event on social media, especially Twitter where it was trending throughout the day. Our report circulated via partner associations such as the IDF, and Amelia Lily and Bas van de Goor also tweeted about the report to their followers. We gained great feedback from members of the public, clients ad partners, some examples here:
‘Thanks to Mediaplanet for the Diabetes report. We hope more people in the UK are now diabetes aware. Mediaplanet are easy to work with and deliver great results.’ Sara Webber, International Diabetes Federation
‘Mediaplanet were a pleasure to work with. They’re very approachable and made it easy to strike a mutually beneficial partnership. I enjoyed working with you and wish you a great Christmas and happy New Year.’ Benedict Jephcote, Diabetes.co.uk
‘Working with Mediaplanet helped to get our message across and inspire people to control their diabetes.’ Bas van de Goor, Olympic Gold Medallist, diagnosed with diabetes type 1 aged 32
Create the perfect editorial environment
We build a problem and solution based editorial environment, identifying the most common challenges our targeted audience faces. We work with industry leaders, well-known journalists and even celebrities to address these issues in our award-winning articles. We then allow our clients to advertise their relevant solutions.
About Diabetes, UK
Globally, over 366 million people have diabetes and this is predicted to rise to 552 million by 2030, making diabetes one of the world’s most urgent health challenges. This report, released in The Independent for World Diabetes Day 2012 offers professional advice to the general public, as well as inspirational stories from those affected.
With so many people living with diabetes today, it is vital that we are aware of the risks, ways to prevent type 2 diabetes, and ways of managing the condition.
Working closely with the International Diabetes Federation (IDF) and Diabetes UK, the report offers expert advice, as well as drawing on the experience of those living with diabetes. Popstar Amelia Lily talks to us about her life with type 1 diabetes after being diagnosed aged 3. Olympic gold medallist Bas van de Goor also talks about his experience with diabetes and how sport has enabled him to stay in control.
The report was distributed nationally within The Independent newspaper and through various online platforms including the IDF website and social media channels and through the World Diabetes Day website and newsletters.
World Diabetes Day was a huge event on social media, especially Twitter where it was trending throughout the day. Our report circulated via partner associations such as the IDF, and Amelia Lily and Bas van de Goor also tweeted about the report to their followers. We gained great feedback from members of the public, clients ad partners, some examples here:
‘Thanks to Mediaplanet for the Diabetes report. We hope more people in the UK are now diabetes aware. Mediaplanet are easy to work with and deliver great results.’ Sara Webber, International Diabetes Federation
‘Mediaplanet were a pleasure to work with. They’re very approachable and made it easy to strike a mutually beneficial partnership. I enjoyed working with you and wish you a great Christmas and happy New Year.’ Benedict Jephcote, Diabetes.co.uk
‘Working with Mediaplanet helped to get our message across and inspire people to control their diabetes.’ Bas van de Goor, Olympic Gold Medallist, diagnosed with diabetes type 1 aged 32
Choose the right distribution channels
We distribute our reports through the newspaper partner with the audience that best aligns with our targeted demographic. In addition, we print extra copies to distribute at relevant conferences and events, and circulate the report online via our partners and clients’ websites, newsletters, press releases, social media and more
About Diabetes, UK
Globally, over 366 million people have diabetes and this is predicted to rise to 552 million by 2030, making diabetes one of the world’s most urgent health challenges. This report, released in The Independent for World Diabetes Day 2012 offers professional advice to the general public, as well as inspirational stories from those affected.
With so many people living with diabetes today, it is vital that we are aware of the risks, ways to prevent type 2 diabetes, and ways of managing the condition.
Working closely with the International Diabetes Federation (IDF) and Diabetes UK, the report offers expert advice, as well as drawing on the experience of those living with diabetes. Popstar Amelia Lily talks to us about her life with type 1 diabetes after being diagnosed aged 3. Olympic gold medallist Bas van de Goor also talks about his experience with diabetes and how sport has enabled him to stay in control.
The report was distributed nationally within The Independent newspaper and through various online platforms including the IDF website and social media channels and through the World Diabetes Day website and newsletters.
World Diabetes Day was a huge event on social media, especially Twitter where it was trending throughout the day. Our report circulated via partner associations such as the IDF, and Amelia Lily and Bas van de Goor also tweeted about the report to their followers. We gained great feedback from members of the public, clients ad partners, some examples here:
‘Thanks to Mediaplanet for the Diabetes report. We hope more people in the UK are now diabetes aware. Mediaplanet are easy to work with and deliver great results.’ Sara Webber, International Diabetes Federation
‘Mediaplanet were a pleasure to work with. They’re very approachable and made it easy to strike a mutually beneficial partnership. I enjoyed working with you and wish you a great Christmas and happy New Year.’ Benedict Jephcote, Diabetes.co.uk
‘Working with Mediaplanet helped to get our message across and inspire people to control their diabetes.’ Bas van de Goor, Olympic Gold Medallist, diagnosed with diabetes type 1 aged 32
The reader is ignited to take action
By matching the right topic with the right distribution channel, and crafting the right articles for the right demographic, we’ve successfully converted our readers and viewers into customers. We’ve turned interest into action.
About Diabetes, UK
Globally, over 366 million people have diabetes and this is predicted to rise to 552 million by 2030, making diabetes one of the world’s most urgent health challenges. This report, released in The Independent for World Diabetes Day 2012 offers professional advice to the general public, as well as inspirational stories from those affected.
With so many people living with diabetes today, it is vital that we are aware of the risks, ways to prevent type 2 diabetes, and ways of managing the condition.
Working closely with the International Diabetes Federation (IDF) and Diabetes UK, the report offers expert advice, as well as drawing on the experience of those living with diabetes. Popstar Amelia Lily talks to us about her life with type 1 diabetes after being diagnosed aged 3. Olympic gold medallist Bas van de Goor also talks about his experience with diabetes and how sport has enabled him to stay in control.
The report was distributed nationally within The Independent newspaper and through various online platforms including the IDF website and social media channels and through the World Diabetes Day website and newsletters.
World Diabetes Day was a huge event on social media, especially Twitter where it was trending throughout the day. Our report circulated via partner associations such as the IDF, and Amelia Lily and Bas van de Goor also tweeted about the report to their followers. We gained great feedback from members of the public, clients ad partners, some examples here:
‘Thanks to Mediaplanet for the Diabetes report. We hope more people in the UK are now diabetes aware. Mediaplanet are easy to work with and deliver great results.’ Sara Webber, International Diabetes Federation
‘Mediaplanet were a pleasure to work with. They’re very approachable and made it easy to strike a mutually beneficial partnership. I enjoyed working with you and wish you a great Christmas and happy New Year.’ Benedict Jephcote, Diabetes.co.uk
‘Working with Mediaplanet helped to get our message across and inspire people to control their diabetes.’ Bas van de Goor, Olympic Gold Medallist, diagnosed with diabetes type 1 aged 32
