A media room for your customers |
| Mediaplanet lives by a certain principle: Your advert, placed in an environment in which the reader already has an interest, will incite a stronger impulse to buy than in any other surrounding. |
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Regardless of your product or service offering, we concentrate on the surrounding environment complementing your marketing campaign, enhancing your message and getting the reader on your side.
Mediaplanet creates focused reports that are tailored to serve a specific subject, for instance an event, a trade or a niche issue. We invite your company to market yourself within the report. The reports are then distributed within and through our prestigious and credible partners such as The Times, the Wall Street Journal, Dagens Industri, or by Aftonbladet.se, should the medium be Web-TV. In this way, we achieve two important outcomes: targeted effect and maximum reach.
But the measure of effectiveness does not stop there. Without the editorial prowess to inform and educate through quality information, and an attractive layout, not many people would feel the need to delve into the report or their browser,  not to mention be influenced by the content. Hence the reason we use some of the best writers and experts to create content that really engages the reader or viewer.
The real effectiveness comes when a reader, already interested in a particular topic, suddenly finds a focused report all dedicated to that particular subject – complemented by strong editorial as well as being distributed through a credible newspaper with a relevant demographic audience to match.
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 Market research has proven this concept as being more effective in the world of print (and online) advertising.
- The one-shot theme publication provides an in-depth analysis on a subject that interests the reader in a way that the papers fast news cannot, says Dagens Industri’s Claes Lundbohm on a direct question on the value of Mediaplanet’s products.
Mediaplanet, as a business, has succeeded single-handedly on that idea and as a result, is active today in 15 countries both in the US and Europe. Since 2002, our customers have been given the opportunity to post adverts in over 1500 Mediaplanet-produced publications. But there are several more continents to conquer, including the Internet, in which we are working full throttle to achieve the same rate of service there too.
As long as customers see the value in this effective type of exposure, we will not put any limits on our effort. Whatever the subject and whatever the medium, nanotechnology or green motoring, diamonds or intellectual property, in print or online, Mediaplanet are part of a growing movement in the world of targeted advertising that is continuously expanding. |
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