Case Studies

See our concept in action and you’ll know why it’s working! Choose one of the Case Studies on the left and watch interest become action.


About our concept

Mediaplanet connects readers and advertisers through independent and inspiring theme media publications.  We find the topics that matter most to our readers, your future customers, in the areas of health, business & finance, lifestyle, technology and corporate social responsibility.

Our clients’ most common objectives when working with us are customer acquisition, brand awareness, lead generation and customer retention/loyalty.  To hear from some of our satisfied clients, see Testimonials.

Work with us and your advertisement is guaranteed to run in a relevant editorial environment, strategically tailored to ignite the reader to take action.  You’ll get the feel of a trade publication, but the reach of the daily press.

Want us to turn our millions of readers and viewers into your new customers?  Contact us to speak with a business developer.

Identify a Knowledge Gap

Mediaplanet identifies niche topics that interest our readers and appeal to clients—companies that have been, until now, unable to share such a targeted message with such a wide audience.


About Full-Figured Fashion

The 24-page Full-Figured Fashion report released in June 2011.  It was born from a realization that the plus-size market was increasing although overall women’s apparel was declining.  We worked with industry experts and leading brands to create the inspiring and educational articles.  The newspaper partner with a readership best-suited for the topic was USA Today.  Upon the report’s publication, we released a press release to over 5000 websites including Reuters, PR Businesswire and CNN, and promoted the report on Mediaplanet’s social media platforms, where it garnered additional attention.  It was also distributed at a relevant beauty event in New York, where our cover star posed with a copy of the report.

Full-Figured Fashion reached over one million readers.  Perhaps our client who purchased the front page banner ad put it best:

“THIS IS AMAZING! I walked into Starbucks today and picked up a USA Today and almost fainted.  I yelled, ‘This is my company!’ Everyone was cheering and congratulating.  I truly can’t thank you enough. This supplement is everything I stand for.”

-Jada Michael

Create the perfect editorial environment

We build a problem and solution based editorial environment, identifying the most common challenges our targeted audience faces. We work with industry leaders, well-known journalists and even celebrities to address these issues in our award-winning articles. We then allow our clients to advertise their relevant solutions.


About Full-Figured Fashion

The 24-page Full-Figured Fashion report released in June 2011.  It was born from a realization that the plus-size market was increasing although overall women’s apparel was declining.  We worked with industry experts and leading brands to create the inspiring and educational articles.  The newspaper partner with a readership best-suited for the topic was USA Today.  Upon the report’s publication, we released a press release to over 5000 websites including Reuters, PR Businesswire and CNN, and promoted the report on Mediaplanet’s social media platforms, where it garnered additional attention.  It was also distributed at a relevant beauty event in New York, where our cover star posed with a copy of the report.

Full-Figured Fashion reached over one million readers.  Perhaps our client who purchased the front page banner ad put it best:

“THIS IS AMAZING! I walked into Starbucks today and picked up a USA Today and almost fainted.  I yelled, ‘This is my company!’ Everyone was cheering and congratulating.  I truly can’t thank you enough. This supplement is everything I stand for.”

-Jada Michael

Choose the right distribution channels

We distribute our reports through the newspaper partner with the audience that best aligns with our targeted demographic. In addition, we print extra copies to distribute at relevant conferences and events, and circulate the report online via our partners and clients’ websites, newsletters, press releases, social media and more.


About Full-Figured Fashion

The 24-page Full-Figured Fashion report released in June 2011.  It was born from a realization that the plus-size market was increasing although overall women’s apparel was declining.  We worked with industry experts and leading brands to create the inspiring and educational articles.  The newspaper partner with a readership best-suited for the topic was USA Today.  Upon the report’s publication, we released a press release to over 5000 websites including Reuters, PR Businesswire and CNN, and promoted the report on Mediaplanet’s social media platforms, where it garnered additional attention.  It was also distributed at a relevant beauty event in New York, where our cover star posed with a copy of the report.

Full-Figured Fashion reached over one million readers.  Perhaps our client who purchased the front page banner ad put it best:

“THIS IS AMAZING! I walked into Starbucks today and picked up a USA Today and almost fainted.  I yelled, ‘This is my company!’ Everyone was cheering and congratulating.  I truly can’t thank you enough. This supplement is everything I stand for.”

-Jada Michael

The reader is ignited to take action

By matching the right topic with the right distribution channel, and crafting the right articles for the right demographics, we’ve successfully converted our readers and viewers into customers. We’ve turned interest into action.


About Full-Figured Fashion

The 24-page Full-Figured Fashion report released in June 2011.  It was born from a realization that the plus-size market was increasing although overall women’s apparel was declining.  We worked with industry experts and leading brands to create the inspiring and educational articles.  The newspaper partner with a readership best-suited for the topic was USA Today.  Upon the report’s publication, we released a press release to over 5000 websites including Reuters, PR Businesswire and CNN, and promoted the report on Mediaplanet’s social media platforms, where it garnered additional attention.  It was also distributed at a relevant beauty event in New York, where our cover star posed with a copy of the report.

Full-Figured Fashion reached over one million readers.  Perhaps our client who purchased the front page banner ad put it best:

“THIS IS AMAZING! I walked into Starbucks today and picked up a USA Today and almost fainted.  I yelled, ‘This is my company!’ Everyone was cheering and congratulating.  I truly can’t thank you enough. This supplement is everything I stand for.”

-Jada Michael