What we do

Our award-winning content is distributed via the world's most iconic print, digital, mobile and social channels and strategically created to inspire our readers to take action. We publish print and digital campaigns about the most timely health, business, technology, lifestyle, education and corporate social responsibility topics. Our content educates and inspires our readers while aligning with our clients' messages. Our distribution channels are the most effective means for connecting our clients with their target audience. 

Content Marketing

Content marketing goes by many names—brand journalism, native advertising or custom content. No matter what you call it, the concept is simple, yet surprisingly difficult to execute correctly. One common mistake is to create content just about you. Instead, identify what interests your target audience, and what keeps them up at night. Create articles, videos, info graphics and slideshows that bring your audience value while positioning yourself as a thought leader and solution provider.

Consumers have never had more means of avoiding interruptive advertising. Content marketing allows you to engage your audience with high quality, relevant information they will actually choose to consume.

Print Campaigns

We create the reports in partnership with the industry’s leading subject matter experts — from high profile celebrities to the most respected companies — and distribute them in the world’s most respected newspapers. Our team specializes in creating straightforward, educational content in an easy-to-read and engaging format.

We partner with leading news and lifestyle sites and prestigious newspapers to find your target audience and distribute our content via our network of niche sites to interested readers. Additionally, we employ a unique social media strategy to connect your content with interested readers. 

Our partners include: 

•    USA Today
•    Washington Post
•    LA Times
•    San Francisco Chronicle

In addition to partnering with newspapers, we distribute our reports at relevant conferences and industry events, and online via our portfolio of niche web sites. Our stimulating editorial environment motivates readers to act - to do something about their problems and challenges. Our distribution channels are the most effective means for connecting our customers with their targeted audience.

In short, we turn engaged readers into customers by turning interest into action.

Digital Campaigns

Mediaplanet’s portfolio of niche web sites carries the same high quality content from the industry’s leading experts as the print campaigns. In many cases, readers will also find extended content and additional features on the sites, which enhance and enrich the user-experience and create a stronger connection between the content and the audience.

Our sites are comprised of a strategic balance of long-form and bite-sized content, all optimized for sharing. The sites offer a great platform for interaction, whether that is through social channels, forums, or the use of interactive features.

As an integrated part of the sites we offer our clients a unique array of advertising and sponsorship opportunities, that is content marketing at its best. By using print reports and niche web sites side-by-side we offer every client the opportunity to launch a wide-reaching campaign with a targeted online audience.

Our Awards

Reader and client satisfaction is the true measure of success for the work that we do, but we also value the external recognition gained through the awards we have won around the world.

2013 Content Marketing Awards
Gold, Best Supplement – “Employing America

The Content Marketing Awards is the largest awards program in North America that recognizes those who create content for organizations. The Awards recognize excellence in critical content marketing elements including editorial, design, and production and management of digital, print, video, audio-video, text, and social media-based content efforts. Entries are judged by an esteemed panel of leading content marketing industry influencers and experts.

“Employing America” focuses on closing the nation’s skills gap and the gap in public perceptions regarding these fields of work. This campaign addresses the shortage of skilled labor in the United States, and puts a spotlight on the restoration and empowerment of America’s blue-collar work force. A skilled and knowledgeable workforce is necessary in order for America to be economically competitive in the global marketplace.

2013 International Davey Awards
Silver, Content Marketing – “Loyalty & Rewards”

The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide. The 2013 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms and public relations firms. The Davey is judged and overseen by the International Academy of the Visual Arts (IAVA).

“Loyalty & Rewards” aims to bring attention to the loyalty marketing industry. As an industry generally shrouded with misconceptions and stigmas, this publication serves as a platform to shed light on recent industry advancements and findings, bridge the communication gap between consumers and the loyalty-marketing industry, and create a mutually beneficial relationship for both parties.

2014 International Communicator Awards
Silver, Content Marketing – “Empowering Entrepreneurs”
Silver, Content Marketing – “Investing in Real Estate”

The Communicator Awards is the leading international awards program honoring creative excellence for communication professionals. The Communicator Awards is an annual competition honoring the best in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. With over 6,000 entries received from across the U.S. and around the world, the Communicator Awards is the largest and most competitive awards program honoring the creative excellence for communications professionals.

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.  

“Investing in Real Estate” is a multi-platform campaign aimed at bringing attention to the real estate industry. This is an industry that took a severe hit over the past decade, yet many Americans still consider home ownership as being a major aspect of the “American dream.” This campaign serves to shed light on recent industry findings, bridge the communication gap between consumers and the real estate industry, and create a relationship between both parties. 

“Empowering Entrepreneurs” addresses a gap in the nation’s understanding of, and communication about, the role entrepreneurs and small businesses play as the backbone of the American economy. Entrepreneurs shape the future of our nation, but they require access to the necessary resources and support in order to succeed. This campaign served as a platform to highlight the changing landscape of entrepreneurship in America and the challenges they present, bridging the communication gap between entrepreneurs, the industry and consumers, and in turn continue to foster innovation in America.