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“Franchise Development” Hits Newsstands

Franchises have the highest success rates and the lowest failure rates of any business in North America. Furthermore, over 95 percent of all franchises are still in business after five years because of built-in proven success formulas. Despite these statistics and a common desire for a stable job that allows one to be their own [...]

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“Innovations in Cancer Care” Hits Newsstands

“Innovations in Cancer Care”, a cross-platform awareness campaign produced by Mediaplanet, launches today as a 12-page print publication within the San Francisco Chronicle and as a site distributed across a network of online platforms. The campaign will reach over 3 million readers, in order to unite the changing industry with both patients and professionals across [...]

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Mediaplanet Releases “Oral Health Awareness”

Mediaplanet announces the launch of “Oral Health Awareness”, a cross-platform campaign distributed today as an 8-page print publication within The San Francisco Chronicle, and digitally across a network of online platforms, reaching over 3 million readers. Poor oral health is quickly becoming an epidemic in this country, and can lead to such serious diseases as cancer and [...]

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The Sound of the Future Through a Partnership with SprintCaptel in Mediaplanet’s “Vision & Hearing Health” Campaign within USA Today

“There are many new and exciting improvements to products and cutting-edge products being developed. It is a great challenge and opportunity for consumers and will continue to escalate,” explains Anna Gilmore Hall, Executive Director of Hearing Loss Association of America. “Unlike the situation years ago, nowadays just about everyone with any type or degree of [...]

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Exploring Nation’s Backyard through Mediaplanet’s “American Adventure” Campaign

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Highlighting The New Majority Through Mediaplanet’s “Higher Education” Campaign

The print component of “Higher Education” is distributed within this weekend’s edition of USA Today in New York, Philadelphia, DC/Baltimore, Dallas, Chicago and Los Angeles, with a circulation of approximately 450,684 copies and an estimated readership of 1.4 million. The digital component is distributed nationally through a vast social media strategy and across a network [...]

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Customer Engagement in Mediaplanet’s Loyalty and Rewards

“A good rewards program is an important part of delivering a great customer experience, but it is not just about the effect of the reward on its own. A great program is about how the program adds greater value for the customer and contributes to an unbelievable experience with the brand,” explained Jason Atkins, CEO [...]

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Mediaplanet Launches “Women’s Pelvic Health” Campaign

Mediaplanet announces the launch of “Women’s Pelvic Health”, a cross-platform campaign distributed this weekend as a 12-page print publication within the LA Times on Saturday March 29th, and digitally across a network of online platforms, reaching over 3 million readers. “Women’s Pelvic Health” aims to shed light on women’s urological health, breaking down the taboo [...]

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Mediaplanet’s Expecting Parents Hits Newsstands in USA Today

Mediaplanet today announces distribution of its second cross-platform edition of “Expecting Parents”, a campaign that aims to celebrate the joys of life and raise awareness about the issues surrounding infertility. In partnership with industry leaders, the campaign provides readers with educational insight about the resources and solutions necessary to maintain a healthy pregnancy and family. [...]

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