In line with Mediaplanet International’s increased focus on and investments in its digital offer, the group is strengthening its international management team with the recruitment of Elin Askfelt as Chief Digital Officer.
With a solid career behind her, Elin comes most recently from Accedo where she has served since 2012, initially as Vice President of Marketing and then as Vice President of EMEA. Elin successfully headed up Accedo’s fast-growing European operations for developing content services for digital platforms.
Elin’s background also includes being Vice President of Content Services at Kamera/KIT Digital, where she served as business area manager of the company’s global operations for content production, packaging and distribution to digital platforms.
“Elin will be a member of the group’s international management team, with responsibility for developing and leading Mediaplanet’s work on digital, mobile and social media distribution platforms,” said Richard Julin, CEO & President of Mediaplanet International. “Our concept can be packaged and distributed across multiple platforms, including digital video and influence networks – we see great potential here and want to increase our rate of investment. So I’m very pleased that we succeeded in recruiting Elin. With her experience in both digital and technical content production, she’s bringing new expertise to the company.”
Mediaplanet holds a unique position on the Content Marketing market, offering a one-stop shop for the production and distribution of niche content across multiple platforms – primarily digital, mobile and print. Thanks to this position and to the large network of clients and partners Mediaplanet has developed and managed over many years, the company will now increase focus on and investment in its digital offer.
”Digital is Mediaplanet’s fastest-growing offer, and we are seeing a dramatic growth in demand for our digital niche campaigns across our 16 markets,” said Elin Askfelt, new Chief Digital Officer at Mediaplanet International. “So it’s important to take a consolidated, holistic approach focused on the first-rate production of engaging and targeted localised content – both print and video – but also to develop our own and our partners’ distribution platforms to increase accessibility. I’m thrilled to have the opportunity to lead this work going forward.”