Creating content for LinkedIn can be a great tool to build your audience and strengthen your brand. But to make sure it’s worth your effort, this article will guide you through a quick ‘how to’ to getting your audience’s attention through headlines.


Creating content for LinkedIn can be a great tool to build your audience and strengthen your brand. But to make sure it’s worth your effort, this article will guide you through a quick ‘how to’ to getting your audience’s attention through headlines.

Let’s start with admitting the creativeness behind this headline. I just looked into BuzzSumo's recent report where they analyzed 10 million LinkedIn article headlines and how widely shared they were. (What a great example of content marketing by the way...)

For those who don’t have time to read the 3,000-word article, here are the highlights!

  • The "The"
  • "The" at the start of a headline performs 50% better than any other single starting word.

  • "How To"
  • Headlines starting ‘How to…’ are shared three-times more than the next most successful two-word phrase ‘The “X…”

  • Use Numbers and Lists
  • Use a number in the headline. Positions 2 to 4 in the list of successful shares all use a number in their headlines. There’s little difference in effectiveness of ‘The X’, ‘X things’ and ‘X ways’.

  • Which Numbers Work?
  • Numeric headlines starting with ‘5’ and ‘10’ are shared about 30% more often than those using the next most popular numbers: ‘3’, ‘7’, ‘4’ and ‘6’.

  • Ride on the Tech Wave
  • Name-drop tech companies like Google, Apple, Amazon, Facebook, and Spotify (they all feature in the ‘top 10 first words’ of the most-shared articles).