It is not easy to create high quality, effective content that rises above the white noise, but we have it down to a science. Take a glimpse into one of Mediaplanet's cross-platform awareness campaigns.
First we identify a topic that interests both our readers and advertisers. Most of our titles are done routinely and scheduled six months in advance, but new topics are conceptualized frequently, often at the request of clients, readers and industry influencers.
We have published “Human Trafficking” hundreds of times around the globe. The campaign focuses on a number of topics surrounding both sex and labor trafficking, and calls for swift policy measures to enact change. Editorial features include inspirational survivor stories, policy changes needed to combat sex trafficking surrounding the Super Bowl, supply chain transparency and more.
We build our editorial synopsis around our tried-and-true problem and solution format. We work with industry leaders to pinpoint the most pressing problems facing our target audience and provide practical tips in our content while positioning our clients as the specific solution providers. Our network of storytellers help us fill our pages with the type of astounding stories that keep readers coming back for more.
The cover of our January 2016 edition of Human Trafficking featured Academy award-winning actress Mira Sorvino. “Trafficking is not happening only in some far away country,” she urged. “It is happening here.”
Once we understand our advertisers’ objectives, we align them with the most relevant content or collaborate on a sponsored story. (Remember, effective content is not just about you. While we believe brands are experts in their industries and can contribute to truly useful content, we advise against self-promotional material. That is not what readers engage with or share.) Most of our clients opt for an integrated strategy, advertising in both the print and online versions.
Our sites are easy-to-read and navigate, and designed to foster social media sharing. We provide our readers with the perfect mix of snackable content and in-depth stories. In print, we keep readers turning the page by using original photos and strategic design elements like lists and infographics.
Creating compelling content is challenging enough, but we do not stop there. We partner with the world’s most prestigious websites and newspapers to ensure our content and advertisers are paired with the optimal audience. Our sites boast high volume, niche traffic. We also offer unique social and paid traffic strategies.
Human Trafficking's print edition ran in LA Times, and the online version took on a life of its own when Sorvino shared the link to our story on her social media networks and generated over thousands of shares.
Have we piqued your interest? Contact us if you want to know more.