Newsroom

Blogg

Mediaplanet Group bildar Europas största content marketing-grupp

Mediaplanet Group meddelar idag att man förvärvar samtliga aktier i N365 Group (tidigare Nyheter365). Genom förvärvet bildar Mediaplanet Group Europas största mediebolag inom content marketing med siktet inställt på fortsatt expansion. READ MORE ►

Mediaplanet växlar upp med ny huvudägare

Priveq investerar och blir majoritetsägare i Mediaplanet. Investeringen sker samtidigt som Mediaplanet genomgått en stor digital transformation från ett printfokuserat bolag till ett modernt mediabolag som erbjuder hela värdekedjan av content marketing-lösningar. READ MORE ►

Is Content Marketing the Same as Inbound Marketing?

No one has ever accused marketers of not having enough acronyms, jargon, or nebulous concepts to keep up with. Some buzzwords are overused (à  la “actionable analytics” and “disruptive”), others are plain nonsense (“110%,” anyone?!). But certain terms represent tangible concepts that are relevant to our success as marketers. Two overlapping terms that often trip people up are inbound marketing and content marketing. Let’s talk about how the tactics work together, and how they differ. In the spirit of summer, we will even include a potato salad metaphor. READ MORE ►

5 Tips for Maximizing a Limited Content Marketing Budget

Content marketing’s benefits are numerous — lead generation, improved SEO, and demonstration of thought leadership, just to name a few — but it is undeniably an investment. READ MORE ►

Mediaplanet toppar Forbes lista

Forbes har listat sex content marketing-resurser som varumärken bör ha koll på. Högst upp på listan hamnar Mediaplanet.  READ MORE ►

Mediaplanet was awarded six times at the 2016 Communicator Awards

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Mediaplanet USA won six prestigious awards for their published content that includes campaigns as a whole, specific articles and two infographics. READ MORE ►

Mediaplanet USA’s 5 top-performing health articles of 2015

Jacqueline Lisk

The New Year is a time for reflection, for taking a moment to think about what went well, what could have gone better and your goals for the coming year. The Mediaplanet team of content marketing experts is eager to continue to help our partners raise awareness about what matters to them while also demonstrating their thought leadership with high-quality content distributed via a unique combination of print, digital and social media channels. We’re just as excited about the opportunity to continue educating our global audience of readers on their most-pressing health, business, technology, lifestyle, education and corporate social responsibility concerns. READ MORE ►

[Klædt på til 2016?] 12 content marketing artikler fra 2015 du bør have læst

Maria Sterndorff

Efter alt at dømme bliver 2016 et stærkt ær for content marketing. Men den stigende interesse og dermed skærpede konkurrence betyder, at du skal mestre mange discipliner for kunne skabe bemørkelsesværdigt content. Vi har samlet content marketing artikler primært fra 2015, som vi mener, klæder dig bedre på til det nye år. READ MORE ►

En thought leader’s guide til thought leadership

Jacqueline Lisk

John Hall er co-founder og CEO for Influence & Co., et content marketing bureau, som hjælper virksomheder med at positionere sig som industrieksperter. Han demonstrerer sin egen ekspertise i form af ugentlige klummer skrevet til Forbes, indlæg på egen blog og på sociale medier. Läs her hvilken tilgang en ægte thought leader har til thought leadership. READ MORE ►

Så meget kan infografik gøre for dit content

Maria Sterndorff

Infografik kan udrette meget for løserengagementet på onlineartikler. Vi ser nærmere på, hvorfor infografik er så effektivt til at få forbrugerne til at læse, dele og huske dit budskab. READ MORE ►

Q&A: Det kan Marriott Hotels lære dig om effektiv content marketing

Jacqueline Lisk

I september 2014 annoncerede Marriott International lanceringen af deres globale content marketing redaktion. Et studie, hvorfra man i løbet af det forgangne år har produceret og distribueret et hav af digitalt content, videoepisoder og unikke kortfilm. Vi har talt med Marriotts Vice President of Global Creative & Content Marketing, David Beebe. READ MORE ►

7 content marketing trends du skal være opmærksom på i 2016

Maria Sterndorff

I Danmark har 70 procent af de danske virksomheder en indholdsstrategi. Men for mange er der stadig langt til målet. Her får du lidt inspiration til content marketing i 2016. READ MORE ►

Så - hvad er native advertising egentlig?

Jacqueline Lisk

Melanie Deziel rejser USA rundt for at tale om branded content, men har fundet et øjeblik til at dele sit syn på effektiv native advertising, fremtiden for metoden og ikke mindst, hvad man ikke skal gøre. READ MORE ►

[Q&A: Ekspert i content marketing, Michael Brenner] Om trends, tips og forudsigelser

Jacqueline Lisk

Michael Brenner er manden bag bloggen B2B Marketing Insider, Head of Strategi hos NewsCred og tidligere VP for Content marketing hos SAP. Han ved en ting eller to om content marketing. READ MORE ►

[5 tips] Sådan bliver dit content ’shareable’ på de sociale medier

Jacqueline Lisk

Step 1: Invester i produktion af kvalitetsindhold. Step 2: Distribuere indholdet til din målgruppe. Nemt ikke? Not so much. READ MORE ►

Hvorfor er det så svært at måle content marketing ROI?

Maria Sterndorff

At møle ROI er en af de største udfordringer for virksomheder, der vil i gang med content marketing. Her er et bud på, hvordan målsætning, investering og resultat kan kødes sammen i et større perspektiv. READ MORE ►

Say It Quick, Say It Well: How Content Marketing Changed the PR Industry

Jacqueline Lisk

Modern marketers must cater their messaging to a generation of consumers who expect quick fixes and instant gratification . READ MORE ►

6 trin til en knivskarp content marketing strategi

Jacqueline Lisk

Der er ingen genveje til en skarp content marketing strategi, men her er seks trin, som kan hjælpe dig med at lægge en effektiv plan. READ MORE ►

Hvordan content marketing ændrede PR-branchen

Jacqueline Lisk

Krav fra brands om en lind strøm af kvalitativt indhold og forventninger om forudsigelige resultater via nye distributionskanaler leverer såvel muligheder som udfordringer for reklame- og PR-bureauer. READ MORE ►

Why Marriott Became a Global Content Marketing Company

Jacqueline Lisk

Last September, Marriott International announced the launch of its global content marketing studio. In just one year, it has produced a sea of digital content, web episodes, influencer collaborations and original short films. READ MORE ►

A Glimpse Inside the Mediaplanet Newsroom

Hungry for more content? Take a behind the scenes look at our fall/winter editorial calendar. READ MORE ►

How to Create a Content Marketing Strategy

Jacqueline Lisk

There are no shortcuts, but these steps will help you devise a content marketing plan that actually drives action. READ MORE ►

What Live Streaming Means for Content Marketing

Jacqueline Lisk

Should your business be live streaming? Let’s take a closer look at the emerging practice and consider how and when it could impact your content marketing plan. READ MORE ►

Mediaplanet Scores Triple Victory at 2015 Communicator Awards

Mediaplanet USA came away from the 21st Annual Communicator Awards with three awards in two categories, marking a continued, team-wide commitment to delivering high-quality content marketing campaigns. READ MORE ►

What's Next: 20 Trending Topics We're Covering in 2015

We’ve spent the past few months linking arms with a diverse group of leaders and innovators in an effort to shake up the content marketing industry. Are you ready for what’s next?  READ MORE ►

Effective Content Marketing: 5 Publishing Experts Share Their Best Tips

Jacqueline Lisk

Content marketing is a widely embraced tactic, yet businesses of all sizes lack confidence in their strategies—and rightfully so. Fewer than 40 percent of marketers are effective with their content marketing, according to Content Marketing Institute’s 2015 benchmark study. READ MORE ►

5 Tips for Creating More Shareable Content

Step 1: Invest in the creation of quality content.  Step 2: Distribute aforementioned quality content to your target audience. Sounds simple, right?  Wrong.  READ MORE ►

How to Land the Content Marketing Job of Your Dreams

Most companies receive thousands of resumes weekly. Sifting through them is a time-consuming task, so hiring directors need to be skilled at weeding out the “no ways” and flagging the “must calls.” Here are a few tips for making sure yours lands in the right pile. READ MORE ►

What Marketers Need to Know about Snapchat in 2015

Jacqueline Lisk

Snapchat is a simple platform that’s proven vastly popular with millennials. It now boasts about 100 million monthly users (some even suspect it’s closer to 200 million), who share about 700 million messages a day. READ MORE ►

Pumping Positivity into the Community

Aric Jenkins

Six brave team members volunteered their veins as they donated blood at a local blood center as a follow up to January’s National Blood Donation Month. READ MORE ►

6 Keys to Cracking Viral Content

Melinda Cartensen

Contrary to what some brands may think, generating viral content requires, above all, figuring out what makes users feel compelled to share rather than just click. If you think about some of the content that struck fire on social media in 2014, that fact becomes crystal-clear.
  READ MORE ►

7 Content Marketing Insights for a Successful Strategy in 2015

Cindy Riley

Content marketing is a fresh approach businesses can explore to capitalize on the way consumers make buying decisions today. 
  READ MORE ►

6 Reasons Why Your Marketing Initiatives Need to Include a Social Media Strategy

Donna Nuriel

Whether in a meeting with your CMO, out to lunch with clients or even in casual water cooler talk with colleagues, the topic of social media almost always comes up in conversation, especially when putting together marketing strategies and outreach initiatives for your business or brand. But, what does it all mean and where is the value?
  READ MORE ►

The Best Content Marketing of 2014

Jacqueline Lisk

Brands will continue to invest in content marketing this year, relying on the strategy to raise awareness about their offerings and engage their target audience.  In fact, 70 percent of marketers plan to increase their spending on social media ads, often a pillar of their content marketing strategy, according to a recent survey by Salesforce.
  READ MORE ►

5 Holiday Content Marketing Tips

’Tis the season to be jolly and to ramp up your marketing efforts. Consumers spend more around the holidays than at any other time of the year. In 2013, Americans spent $602 billion — a figure that’s expected to increase by eight percent this year.
  READ MORE ►

Mediaplanet acquires Appelberg

Filip Aglöv

Mediaplanet International has signed an agreement to acquire all of the shares in Appelberg, one of Sweden’s largest providers of content marketing. READ MORE ►

Locked and Loaded: A Glance at Our 2015 Editorial Calendar

Staff

Are you ready for 2015? We are! Mediaplanet is gearing up for another action-packed year with a wide array of campaigns distributed via the world's most iconic print, digital, mobile and social channels.
  READ MORE ►

The Godfather of Content Marketing Shares Tips, Predictions and What Not to Do

Jacqueline Lisk

Joe Pulizzi, founder of Content Marketing Institute and author of Epic Content Marketing, is regarded as one of the industry’s earliest evangelists.  We welcomed the chance to get his take on the future of the industry, and we share his determination to help brands realize that content should be an important asset of every organization.
  READ MORE ►

Behind Mediaplanet’s Star-Studded Social Media Strategy

Jacqueline Lisk

Social media has literally changed the world. With 1.9 billion social networks users on the planet, social media has become an integral component of savvy marketers’ distribution strategies - yours truly’s included.

  READ MORE ►

Hand in Hand on air

Alexandra Ekström Madrid

Se Rustan Panday, en av Mediaplanets grundare, som pratade om Hand in Hand i Nyhetsmorgon på TV4 i morse! Vi kan hjälpa fler! READ MORE ►

B2B Businesses Embrace Content Marketing but Need Help with Their Efforts

Jacqueline Lisk

It’s no surprise that 93 percent of B2B businesses use content marketing. Content is an effective way to engage and communicate with your target audience. Thing is, creating effective, engaging content isn’t easy. Companies, especially small businesses, need help. Let’s take a look at the benefits of B2B content marketing and the challenges that come along with it.

  READ MORE ►

Mitt livs resa

Rustan Panday

Mediaplanet har engagerat sig i välgörenhetsorganisationen Hand in Hand och en by i södra Indien sedan hösten 2012. Tillsammans har vi utbildat drygt 200 kvinnor i företagande, satt alla byns barn i skola och gett samtliga invånare tillgång till internet och professionell läkarhjälp. Rustan Panday, en av Mediaplanets grundare, besökte nyligen byn, en upplevelse han kallar sitt livs resa.
  READ MORE ►

How to measure the effectiveness of your content marketing efforts

Jacqueline McDermott-Lisk

Businesses are spending nearly $44 billion on content marketing, according to the Custom Content Council. Companies are realizing that high quality content is an effective way to communicate and engage with their target audience. But many struggle to determine whether or not their efforts are working. READ MORE ►

How to Measure the Effectiveness of Your Content Marketing Efforts

Jacqueline Lisk

Businesses are spending nearly $44 billion on content marketing, according to the Custom Content Council. Companies are realizing that high quality content is an effective way to communicate and engage with their target audience. But many struggle to determine whether or not their efforts are working.

  READ MORE ►

Mediaplanet Partners with Hand in Hand

We frequently report on the charitable efforts of others.  Inspired by our partners, we decided to give back, too. READ MORE ►

Why the Publishing World is Going Native

Lately, it seems as if nearly the entire publishing world has gone native.  The majority of online publishers, including prestigious news sites like The New York Times and Wall Street Journal, now offer native advertising options.  READ MORE ►

What's Brewing: A Glance at Our Editorial Calendar

We’re gearing up for another action-packed quarter with print and digital opportunities spanning four newspapers and extensive online distribution.  READ MORE ►

Why the publishing world’s gone native: Analyzing the surge in native advertising

Jacqueline McDermott-Lisk

Lately, it seems as if nearly the entire publishing world has gone native.  The majority of online publishers, including prestigious news sites like The New York Times and Wall Street Journal, now offer native advertising options. Lately, it seems as if nearly the entire publishing world has gone native.  The majority of online publishers, including prestigious news sites like The New York Times and Wall Street Journal, now offer native advertising options.  READ MORE ►

5 Emerging Content Marketing Tips

It’s hard to be a marketer these days. Keeping up with consumers’ rapidly changing content consumption habits can prove challenging, let alone staying on top of the latest tech breakthroughs and newest social platforms. READ MORE ►

5 Emerging Content Marketing Tips

Jacqueline Lisk

It’s hard to be a marketer these days. Keeping up with consumers’ rapidly changing content consumption habits can prove challenging, let alone staying on top of the latest tech breakthroughs and newest social platforms. READ MORE ►

What We Learned from the Year's Most Creative Brands

As the first half of the year is almost over, we figured now is as good a time as any for some reflection.  Here’s a look at five brands behind some of the year’s most innovative content and social marketing campaigns.  No matter what your budget, you can learn from their best practices.  Read on for the winners, and the applicable tips they inspired. READ MORE ►

5 marketing tips inspired by the year’s most creative brands

Jacqueline McDermott-Lisk

As the first half of the year is almost over, we figured now is as good a time as any for some reflection.  Here’s a look at five brands behind some of the year’s most innovative content and social marketing campaigns.  No matter what your budget, you can learn from their best practices.  Read on for the winners, and the applicable tips they inspired. READ MORE ►

7 things the airline industry can teach you about content marketing

Jacqueline McDermott-Lisk

Pan American World Airways wasn’t just the U.S.’ largest international air carrier for more than 60 years– it was also the first airline to ever introduce an in-flight magazine.  Today, more than 150 of these pervasive publications are created around the globe, by airlines big and small, representing some of the earliest and most successful forms of content marketing.  Here’s why.  READ MORE ►