Content marketing’s benefits are numerous — lead generation, improved SEO, and demonstration of thought leadership, just to name a few — but it is undeniably an investment.
Effective content marketing takes time, talent, and strategy, but it doesn’t have to entail a big spend. It is possible to drive meaningful results with a small budget. We asked content marketing experts to share their best cost-saving tips and tricks.
“Recycling and repurposing are two big pieces that will save lots of time and money when it comes to digital marketing,” says Penny Sansevieri, author, book marketing expert and CEO of Author Marketing Experts. She suggests finding multiple uses for every piece of content you invest in. “Let’s say you’ve started doing a lot of video via one of the new apps out there, such as Periscope. Take your video feed and have it transcribed. Sites like Fiverr can help you do this for under $20. Then take that and use it for a blog post. You can also pull the audio out of a video and recycle it as a podcast. This content can now be shared on multiple platforms in print, audio, and video.”
Infographics can also be used in multiple ways, making them another cost-effective form of custom content. For example, you can use the image as the basis of a blog article, press release, social media posts, or even marketing collateral for prospective clients.
Influencer marketing is vital to Mediaplanet’s content distribution plans, and we don’t mind if you hitch a ride with us. For more information, contact us today.