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13 April 11:04

3 Steps: How To Develop Exceptional Infographics

Creating an infographic is as easy as 1, 2, 3. Well, kind of…
By Jackie Lisk

Content marketers can’t get enough of infographics. Either can their audiences! Infographics are visually pleasing, engaging, memorable, and highly shareable. Here is how you can create effective infographics for your own organization.

 

1. Choose your topic

If you are going to invest time and resources in an infographic, be sure you have identified your audience’s interests. Once you have found your topic, dig deeper. Exactly what do you want people to learn from viewing your infographic? What problem are you solving? Be as specific as possible.

 

2. Create the infographic

You may decide to create an infographic internally, perhaps with the help of your designer or a simple design tool, like Canva.
If you don’t have the time or know-how to create an infographic in-house, you will need a partner who can help you craft your story and design it in the most effective way possible.
 
When creating an infographic, be sure to:
  • Research tirelessly
  • Cite properly
  • Refer to your own findings whenever possible
  • Choose a coherent color scheme
  • Choose fonts that are easy to read
  • Find or design relevant, interesting images or graphics
  • Embed your copyright and contact information within the infographic so that it can be sourced back to you no matter where it is shared.
Infographics can be more than a regurgitation of data. Publishers are increasingly using visual content as a storytelling vehicle. The infographic below, created by Mediaplanet for St. Jude Children’s Hospital, explains how researchers are collaborating globally to make strides in the fight against childhood cancer. It is so much more than a data dump.
 
Source: Future of Personal Health, sponsored content by Mediaplanet.
 
Approach your infographic like a story. It should have a clear beginning, middle, and end. In this infographic about cholera, created by Mediaplanet for PaxVax, we begin by warning people traveling abroad about cholera. We include an overview of the disease and what causes it. Then we breakdown the symptoms and include stats on its prevalence. Lastly, we share tips for prevention. It is the full story—it doesn’t just warn travelers about the problem, it also tells them what they can do to stay safe.
 
Source: Modern Wellness Guide, Sponsored Content by Mediaplanet.

 

3. Distribute the infographic

Infographics are gloriously versatile. You can publish one on your blog, share it via social media, include it in longer-form content like an eBook, share it via an email blast, and even pitch it to key publications. Since visual content is so popular, sites are eager to publish them. You could even do a press release that features your infographic, especially if it contains original research.
Now that all sounds simple enough, but if you don’t have storytelling and design expertise, creating an infographic is fiendishly difficult. Remember, people won’t engage with and share your infographic unless it is relevant, informative, and pretty.
 
Mediaplanet not only creates infographics for our clients, we also publish them within targeted publications that run in major newspapers and on our own digital content hubs. This takes care of strategy, creation, and distribution for our clients, so using infographics in your content marketing really can be as easy as 1, 2, 3.